Luxury foam soap
February 1st 2004

Skin care and hand hygiene specialists GOJO Industries are launching the new FMX range a dispensing system which creates a luxury, pre-lathered foam soap for washroom and shower applications.

Guaranteed for life, the compact FMX dispensers issue just 0.7ml of product per press but they infuse the soap with air as its released, creating around 9ml of foam. This means the specially formulated mild lotion soap expands to become nearly twelve times larger than its original volume and a second push of the dispenser isn't required.

Available in a choice of either light cranberry for hand washing or cucumber melon for hair and body, one 1250ml refill will provide the user with around 1700 washes. The dispensers are easy to refill and use GOJOs hermetically-sealed Dome Pump system to maintain hygiene.

Meanwhile, the popularity of GOJOs NXT dispenser, which offers twice the capacity of traditional dispensers, continues apace with total European sales growing at over 50% per annum.

Mike Sullivan, managing director of GOJO Europe, said: We know theres been a demand for a premium, yet cost-effective, pre-lathered soap and the FMX system fills this gap. We changed the market when we launched the NXT and now were at the forefront of innovation once again.

More articles from Gojo Industries Europe Ltd: