And they call it pluggy love
February 1st 2007

Despite the specialist drain sector experiencing a slight decline in 2004, value sales of Buster plughole cleaning products increased by 84 per cent since its relaunch in July that year. Since then the market became the fastest growing cleaning category in 2006 (according to IRI YTD data).

While the brand can't take all the credit, Buster's manufacturer, Challs International, has scooped a gong for the success of its redesign, winning one of the Design Business Association's International Design Effectiveness Awards in November last year. It pipped Huggies in the final.

According to the makers, its now the fastest growing brand of its kind and Challs hopes this will intensify with its year long campaign 'Plugholes Need Love too', which culminates in Plughole Care Week in July. Roll on summer...