Getting the right image
December 1st 2004

Expanding Sanity Group teams up with DaimlerChrysler Services Fleet Management (DCSFM) for its company vehicle fleet requirements.

Sanity Group,a newly launched and fast growing hygiene products and equipment provider for the North of England, has acquired a high quality vehicle fleet through DCSFM to reflect its prestige image and to aid rapid customer service delivery.

Serving a range of organisations from major corporations to pubs and restaurants with a range of products from hand driers to soap dispensers, the company is conscious of the major impact of that a vehicle fleet can make for recruitment, staff motivation and customer perception. To meet these requirements, following consultation and car policy analysis by DCSFM, Leeds-based Sanity Group has selected Mercedes A Class petrol and diesel derivatives for management and salesforce, benefiting from the model’s low CO2 emission tax efficiency as well as quality image.

Furthermore, Ford Connect and Transit vans have been chosen for the company engineers with the comfort and safety of drivers equally in mind, each being fitted with air conditioning as well as Bluetooth technology hands-free telephones to ensure driver compliance with new health & safety regulations.

All vehicles in the fleet, currently 40 units, are funded under 3-year contract hire with maintenance agreements. DCSFM is also looking after the company’s daily vehicle rental requirements.

DCSFM supplies all-makes of vehicle to corporate customers across all sectors of industry via a range of fleet funding solutions.